The secret behind the Hao Hao noodle package

Behind each Hao Hao noodle package is a modern production journey, large investments and the promise of "Cook happiness" contributed through cuisine.

Behind each Hao Hao noodle package for only a few thousand dong is an international standard quality management system. Photo: Acecook

Founded in 2000, Hao Hao noodles quickly became a favorite national instant noodle dish of tens of millions of Vietnamese people. The rich flavor, suitable taste, affordable price and convenience have helped this product become an indispensable part of every kitchen - from urban to rural areas. However, few people know that creating each quality noodle is a crystallization of advanced Japanese technology, a strict production process that meets international standards and the dedication of thousands of people behind.

Japanese standard production process - a solid belief

Acecook Vietnam currently operates 11 factories and 6 branches across the country. Each factory has invested tens of millions of USD, used an automated production line, and directly transferred technology from Japan. The production process of Hao Hao noodles goes through 11 strict stages: from mixing flour, rolling, forming fibers, steaming, drying/frying, cooling, seasoning to packaging, quality control and shipping. On average, the plant can produce up to 600 packages of noodles per minute.

The entire production process is strictly controlled according to international standards such as: HACCP risk analysis system and control point due date; BRC Global Food Safety standard; IFS Food quality and safety assessment standard; International standard on ISO 22000:2018 food safety management system. In particular, Acecook also invested in a ISO 17025:2017 laboratory and was recognized by the Board of Management (BoA) under the Ministry of Science and Technology, to test raw materials and finished products in accordance with the regulations of Vietnam and exporting countries.

Hao Hao is constantly innovating to meet the increasingly diverse needs of the market. Photo: Acecook

In addition to focusing on technology, Acecook also focuses on the quality of input materials. Grass flour, turmeric extract, dried vegetables, meat, shrimp, dried eggs... are all carefully selected from reputable suppliers with certificates of domestic and international food hygiene and safety and clear traceability. It is that seriousness that has helped Hao Hao maintain its reputation and quality throughout 25 years of presence in the Vietnamese market.

The passion of thousands of people

At Acecook, instant noodle production is not only a technical task but a smooth coordination between departments - from product research and development, technical operations, quality assurance, supply chain management, marketing to logistics and distribution. Especially the team of workers directly operating the line - those who work with dedication, responsibility and pride.

Each Hao Hao noodle package was born as a "mental child", crystallized from the sweat, efforts and enthusiasm of thousands of employees in the entire system. It can be said that the real value of a package of noodles is not in the number of thousands of VND, but in the respect and responsibility of the business towards consumers.

Brand associated with Vietnamese culinary culture

From the famous spicy and sour shrimp flavor, to diverse products such as Kimchi Sausage, Vegetarian V enterprises, or instant noodles, Hao Hao dipping sauce... this brand is constantly constantly constantly creating to meet the increasingly diverse needs of the market. This is not only a product development, but also demonstrates the new development orientation of Acecook Vietnam - "Cook happiness through innovation - innovation to enhance happiness", bringing delicious, convenient, optimal, safe, reliable and nutritious products, good for health.

By the end of 2024, Hao Hao had reached more than 36 billion packages of noodles sold equivalent to more than 1.4 billion packages per year. This is not only an impressive figure in sales, but also a testament to the trust and affection that Vietnamese consumers have had for the brand over the years.

2025 marks the 30th anniversary of Acecook's presence in Vietnam (1995 - 2025). From the first days of sales, to the journey to build the national brand Hao Hao, all were built on the foundation of dedication, innovation and Japanese quality.

More than just a convenient food product, Hao Hao noodles have become a part of memories, a part of a familiar meal of millions of Vietnamese families. And most importantly, behind each noodle package is a story of faith and kindness - the values that have, are and will continue to be preserved throughout the development journey of Acecook Vietnam.