How to find the best FMCG distributors and POS (through Location Intelligence)
rst, what is Location Intelligence? 2 hands, today In the “Fast-Moving Consumer Goods (FMCG)” and Consumer Packaged Goods (CPG) industries, you’re only as good as your products, your distributors, and your points of sale or purchase (POS and POP). So with the best product in hand, you must now be where your customers are . And the good news is that there’s an extremely efficient way to get this information: data. More specifically, location intelligence (or location data) . In this fast-paced environment, data has repeatedly proven to be the most reliable guide for businesses as they navigate the complex and ever-changing landscape of consumer preferences and market dynamics. And to identify the top distributors or points of distribution to reach those consumers, as a result. FMCG products are those that are typically consumed or replaced frequently, such as food and beverages, personal care products, household cleaning products, and over...